The strong acceleration of Graines Voltz’s business since 2020 can be explained in part by the growing demand of European consumers for diversified and quality plants from short circuits. The company has given itself the means to meet this demand. Graines Voltz is constantly adapting its model to emerging needs and is always on the lookout for new market opportunities to be created or supported in France as well as in Europe. In 2016, the company adopted an ambitious strategy: to focus its development on products, services and actions with high added value: fresh and organic vegetables, varietal diversity, European markets. Since the years 2020, Graines Voltz proposes dedicated products for the urban and vertical farming.
In this way, Graines Voltz is positioning itself upstream with the most qualitative and inventive producers and is creating new growth markets in line with the expectations expressed by consumers. In the wake of the 2020 health crisis, Serge Voltz, Chairman and CEO, said
“We measure every day the robustness and potential of our business model, which has been reinforced by the post-Covid-19 aspirations of consumers. Short circuits, varietal diversity, gardening, vertical farming and authentic products are the core of our strategy. “
This move up the value chain and the development of high value-added segments explain the fact that the Group is experiencing sustained progress and strong organic growth. The company is expected to exceed €100 million in sales by 2021. Graines Voltz is continuously looking for external growth partnerships or synergies in its core business in order to further boost growth in volume and profitability. Investors have been very supportive of this strategy and have allowed the stock to double its capitalisation and to be traded continuously on Euronext Paris.